Next VW Phateon will return to the US
I still think it is a weird move.
A few years ago, there were rumors about the next one being smaller and less expensive.
(Illustration of what the next one might look like above)
Now it seems that the next Phaeton will actually be a bit longer than the current model (Which was discontinued in the US in 2006)
It was pretty much a flop since VW had predicted 20 000 sales worldwide annually. Which turned out being about 6000.
In the US, it sold 1433 in 2004, and only 820 in 2005.
Compare this to the 4000 units for the Equus last year alone.
VW might want to sell something bigger and better than the Passat in the US.
But another Audi A8 based giant boring sedan isn’t going to change anything.
It will still be over $60 000, and will still compete with the big Audi.
And it will still be too expensive for a VW.
Why they refuse to change is amazing. Making the same mistake over and over…