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2023 Toyota Crown: early official photo…

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 As expected from the teasers, the all-new 2023 Toyota Crown looks like the patent designs we saw earlier.

A raised-up large hatchback sedan that will be marketed as a cross between a sedan and an SUV. Early specs also mentioned a 2.4 Liter Turbo or a 2.5 Liter Hybrid. Which sounds exactly like almost all recent Toyota and Lexus models. Meaning a PHEV version is on its way. And it should get more range than the 37 EV miles on the NX. And there is still a rumor about a full EV version available later on.

That’s all pretty good news. Also good to see that not all versions come with a black hood. 

The official presentation for the new Crown is tomorrow, so I will be posting more very soon.

Conversation 3 comments

  1. I wonder if the US-spec models will keep the exclusive emblem as shown above. Will the Crown expand and be a subbrand within Toyota like BZ electric label and Prius? Also, how will this brand/subbrand affect Lexus models of similar nature? I am sure Venza sales hurt NX and even RS sales for its size and price. Burlapp?

  2. I think the Crown logo will be replaced by a Toyota one in the US.

    And I don't think it will become a sub-brand. I think they're trying something new. Kind of an experiment.
    I don't think they intended to sell that many over here no matter what.

    Lexus NX sales have been pretty steady. Even up from 2020 to 2021. Somehow, the Venza doesn't seem to hurt it that much. (which is weird…)And the Toyota is even more popular. There seems to be plenty of room for both.
    And there's no Lexus equivalent to the Crown. A rather large, raised-up hatchback. Kind of a near-luxury semi-outdoorsy thing.

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