Buick Electra E5: official photos…

The all-new Electra E5 is the first Buick model based on GM’s Ultium platform.

And it doesn’t look great. Although I have to admit, it’s not as bad as the early photos we had seen a while ago.

The E5 is, so far, a Chinese market-only model. As we should be getting the much better-looking Electra E4 model over here.

Next to its Ultium-based cousins, the Cadillac Lyriq and Chevrolet Equinox EV, the new Buick already looks old. The other two (And the Blazer EV) look much more modern. The Electra E5 looks like an older-generation model. It turns out the Buick is a couple of inches longer than the Equinox EV. And about 4 inches shorter than the Cadillac. I guess that’s pretty much what Buick is, sandwiched in between Chevy and Cadillac…

Again, let’s hope this isn’t coming here. This is really not Buick needs in North America where they are trying very hard to modernize their image.

Conversation 5 comments

  1. What this really reminds me of was when Ford got this great idea that they were going to push interior and exterior design with the inspiration of Alien-ware. Of course, it succeeded for about 2 yrs before it got to be tired and dated. I think this is the same direction that GM is headed in, honestly. Chevy, Buick and Caddy all are getting a little too close in this similar look – tho I think Chevy is doing the best job at it. Caddy is gonna have some issues with looking old. Buick, I’m afraid, is going to be the Korean-alternative that never amounted to anything.

  2. I’m not sure I agree. Although it’s not as stunning as the e4, it’s a solid effort that would help fill a sparse line up as they try to grow more when people are looking for exactly what this offers. If priced right and promoted this solid vehicle could sell well and bolster other image leaders in the brand.

  3. it’s not a bad design but it’s way too generic SUV.. reminds me very much of the new Lincolns. nothing about this says “Buick”.. and compared to its Ultium-based cousins reminds me of GM of the 60s-80s.. badge engineering

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