Camaro sub-brand: new illustrations…

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As mentioned earlier, GM is working on what some people call a “Camaro Sub-brand”.

Which is a misleading term. Since it will be closer to what Toyota did with the “Prius” name a few years ago, by offering more than one model under the Prius name. Not creating a whole “sub-brand” like Scion.

GM is rumored to be doing the same thing with “Escalade” and “Corvette”. The Camaro name is rumored to be used for a few upcoming electric models all based on the Ultium platform. An SUV/Crossover type is pretty much a given. Although it could be tough to differentiate it from the upcoming Blazer EV. And apparently, the classic coupe/convertible combo will be back. Also based on the Ultium platform. It’s great to see that at least the convertible is being given a chance to survive in the new EV world.

A 4-door sedan model is also being considered. Something that could compete with the Tesla Model 3, Hyundai Ioniq 6, and others.

While the Escalade models could look like more conservative Cadillacs, and the Corvette sedan and SUV will basically go after the Porsche Taycan and high-end sports SUVs “for less”, the Camaro “sub-brand” mission could be a bit murky. Especially since Chevrolet is already planning sporty versions of the Blazer EV. What could make a Camaro SUV sportier without getting into the Corvette SUV territory?

At least it will be interesting.

Conversation 3 comments

  1. doesn’t this kind of suggest that Buick will be dissolved over the next 10-15 years? I imagine GM is repositioning Chevys name recognition of things like Corvette, Camaro, Malibu, Blazer to continue and fill the range left. And twilight the low recognition name like Trax, Trailblazer, etc… and Buick in their portfolio.

  2. Chevrolet is in desperate need a new Camaro. Having their vehicles go 10+ without design is changes is a big part of why their sales slowed. I mean the Impala ran from 2014-2020 without so much as a facelift. The Malibu will be without a facelift for 9 years by the time it ends in 2025. The Camaro has looked the same since 2016.

  3. So the key design element of the “Camaro” brand will be lack of visibly out of any window?

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