Chrysler Imperial Coupe.
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Since this is the time of the year when most people go nuts, why not imagine a new Chrysler Imperial? Even a 2 door coupe.
I posted a possible new Chrysler Cordoba a few days ago, but this would be a true top-of-the-line Chrysler. Something that’s really “not for everyone”. A big super luxurious 2 door coupe. Of course based on Stelantis’ new STLA large platform, just like the new 2025 Dodge Charger. Another large new coupe that is already about the size of a Mercedes Class S.
A new Imperial would not compete with Bentley or Rolls Royce, unlike the Cadillac Celestiq. No. This would not be cheap but would still be a Chrysler. It would have to be priced a bit below Cadillac and the foreign luxury brands. Chrysler hasn’t had anything new in many years, and people need to be reacquainted with the brand. And what better way to come up with something that will get noticed everywhere it drives? Like the VW ID.Buzz and even the Cybertruck.
The Imperial used to be the top-of-the-line Chrysler from 1926 to 1993. It was even its own brand from 1955 to 1975.
The last Imperial 2-door coupe was the 1981/83 model. A rather cheesy looking car that adopted that “bustle back” design trend started by the 2nd generation Cadillac Seville, and followed by the Lincoln Continental. The name “Imperial” came back from 1990 to 1993 for a sedan, competing with the FWD Lincoln Continental and Cadillac Sedan DeVille of that era.
A new Imperial based on the STLA platform could be something a bit retro-futuristic vaguely inspired by the 1981 model.
Of course, we all know these big-door luxurious coupes are gone, and so are people who used to buy them.
However, there’s nothing wrong with a halo car.