Chrysler Imperial Coupe.

The last Coupe version of the Chrysler Imperial was produced back in 1983. It was that crazy big-door car based on the Chrysler Cordoba. And famously advertised by the great Frank Sinatra himself.

While the Imperial name came back for a few years in the 1990s, it was only for a sedan. The illustration above shows what a more expensive and a bit larger version of the Chrysler 300C Coupe illustration I posted a few days ago could look like. As a new Imperial coupe.

The idea of giving a boost to the old forgotten brand with a high-end model isn’t a bad one. Of course, what Chrysler needs is a popular new model like a new SUV. Which is apparently coming soon with a new crossover based on the Jeep Wagoneer S. And we might even see a sedan later. A new Minivan is also on its way.

A new, more expensive model would not mean that Chrysler would suddenly compete against much more expensive brands. Unlike what Cadillac is trying to do with the crazy $340,000 Celestiq sedan. A more expensive new Chrysler Imperial Coupe could still be well bellow $100,000. Chrysler’s CEO and its head of design both recently mentioned using Chrysler to explore new segments. A 2 door luxury coupe is something almost no one is doing these days.

I recently posted a possible new Chrysler 300C Coupe, but this would be a true top-of-the-line Chrysler. Something that’s really “not for everyone”. A big, super luxurious 2-door coupe.

A new Imperial would not compete with Bentley or Rolls-Royce. This would not be cheap, but would still be a Chrysler. It would have to be priced a bit below Cadillac and the foreign luxury brands. Chrysler hasn’t had anything new in many years, and people need to be reacquainted with the brand. And what better way to come up with something that will get noticed everywhere it goes? Like the VW ID.Buzz and even the Cybertruck.

The Imperial used to be the top-of-the-line Chrysler from 1926 to 1993. It was even its own brand from 1955 to 1975. The last Imperial 2-door coupe was the 1981/83 model. A rather cheesy looking car that adopted that “bustle back” design trend started by the 2nd generation Cadillac Seville, and followed by the Lincoln Continental. The name “Imperial” came back from 1990 to 1993 for a sedan, competing with the FWD Lincoln Continental and Cadillac Sedan DeVille of that era.

Of course, we all know these big-door luxurious coupes are gone, and so are the people who used to buy them.

And yet, who knows…