Chrysler 300C Coupe.
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This is another take on what a possible new Chrysler 300 could look like. However, what if Chrysler offered a 2 door coupe as part of a next-generation 300? A “300C Coupe”.
The previous Dodge Charger/Challenger and Chrysler 300 were closely related, and yet, Stellantis chose to give the Dodge sports car a new generation. But not the Chrysler 300 sedan.
That decision came down to sales numbers. In 2022 the 300 sold just a bit over 14,000 units. Down from previous years. While Dodge sold over 80,000 units of the Charger and over 55,000 units of the Challenger. You can see why they chose to revive Dodge first. Both Dodge models morphed into the brand new Charger available in both 2 or 4 doors, and there is no replacement for the Chrysler 300. Yet…
The new STLA large platform is used for the new 2025 Dodge Charger. But also for the upcoming Jeep Wagoneer S and Recon. You would think the cost of designing a fancier Chrysler body on top of that same platform would not be prohibitive, and a great way to revive the old Chrysler brand. We have previously heard that a new SUV based on the STLA large platform is coming. Which would obviously closely be related to the future Dodge Stealth EV SUV. (itself related to the Wagoneer S).
But why not a new Chrysler sedan based on the Charger? And why not a 2 door coupe as well? Just like the Charger. If Stellantis thinks there is a market for both a large Dodge EV sedan and coupe, there is probably one for more upscale Chrysler versions as well. Competing against higher-end cars like the new A6 Audi e-Tron sedan. Or even the Mercedes EQE sedan and BMW i5.
Something with a definite American flair could be popular. Just like the original 300 was a very American alternative to foreign sedans. Something a bit retro as well. This is basically against what Chrysler is officially saying about their future models. Claiming their designs will be based on the Halcyon concept.
The first generation Chrysler 300 came out in 2004 and was designed by Ralph Gilles, who is now the chief design officer at Stellantis, by the way. The great design emphasized the big American sedan feel of the car while being only a couple of inches longer than a Toyota Avalon. The RWD platform and available V8 completed the total transformation from the previous Chrysler Concorde.
A second generation came out in 2011 and wasn’t as original. But an evolution and a refined version of the 1st generation. I personally think it still looks great today, almost 15 years later.
I think a 3rd generation could reinvent the Chrysler 300 for the modern age. The “300” names still mean something to many, unlike older names like “Concorde” or “New Yorker”.
What should Chrysler be?
An affordable Rolls-Royce Ghost and an affordable Rolls-Royce Cullinan.
It’s what they did last time (without the SUV). It’s what would work again this time.
Dodge is exactly the wrong customer base for EVs. So they should get out of that right now. Hybrids?… sure. But not BEVs. Let BEVs and the hybrids goes to Chrysler. Its really not that hard. But Chrysler should do SOMETHING… not just a Jeep Wagoneer. Do anything.