2028 Lincoln Continental.

A huge sedan with plenty of chrome outside and plenty of wood trim inside. That’s what most of us think a Lincoln Continental should be. And why not? While Lincoln has probably no plans for anything but SUVs in the near future, a new luxury sedan with a retro design could probably find some buyers. Especially in China.

A new, truly large 4-door Lincoln Continental could also be a worthy replacement for the old Town Car. Without being a stretched Ford Mondeo.

For many years, the Lincoln Continental was synonymous with American Luxury. The Big Lincoln was quite an event when it came out in the early 1960s. The Continental went on for decades through many generations. Until they decided to become an SUV-only brand.

Lincoln had announced a new large EV SUV for 2022 a few years ago. As we know, it hasn’t happened since Ford keeps delaying their large EV program. But it still might later. Whatever platform they end up using could be used as well for a new large sedan. Just like Cadillac will soon come up with 2 new luxury sedans based on GM’s Ultium platform.

If they don’t, Cadillac will keep beating them over and over. And Ford might finally claim no one wants a Lincoln anymore and just kill the brand.

Let’s hope Lincoln is secretly working on a new big sedan. The Town Car wasn’t that unpopular when it was canceled in 2011. It was actually selling better than the Navigator back then. Sure, SUVs have gotten more and more popular, but the Tesla Model S and Lucid Air have proven there is a market for a super-modern luxury sedan.

One that reminds people of Lincoln’s glorious past would surely find an audience. However, I’m afraid Ford’s current management might not be the right one for that job.