New Lincoln Town Car illustration.
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The Town Car name was originally used for a high-end trim of the Lincoln Continental. Starting in 1981, and for the next 30 years, the Town Car became its own specific Lincoln model.
The Town Car became the last big classic Lincoln after the Continental was discontinued in 2002 (Although it quickly came back from 2017 to 2022).
In 1981, and for one year only, the Town Car was offered as a 2-door coupe as well as the 4-door sedan. As we all know, that quickly changed, and the Lincoln Town Car became a sedan-only model. One that quickly became popular. The sedan was over 5 times more popular than the coup in its first year, with around 27,000 sold. By 1988, the first-generation Lincoln Town Car had reached over 201,000 units sold that year alone.
A brand new second generation came out in 1990 and was quite a success with over 147,000 sold. However, sales numbers didn’t keep up, and it ended at 104,533 in 1997.
A third generation was produced until 2011. And is still fondly remembered by many. And many of us are still pretty popular on the used car market.
With such a switch to SUVs, there might not be a market for a next-generation Lincoln Town Car sedan. I think if Ford could manage to use their new EV platform, it could easily turn a profit with pretty low sales numbers. Since this is a platform that is supposed to be profitable with a sub-$30,000 pickup. You would think they could find a way to make some money with a $60,000 or more luxury sedan.
The illustration above shows what a new Town Car could look like. In our current world of giant SUVs. There is just nothing like being driven in the back seat of a big, quiet, and soft sedan. Something that is not a huge obnoxious box on wheels.
Why have there been multiple stories about a “future Lincoln Town Car?’
Beautiful!
So when I complain about the multiple future town car articles, all with Ai renderings my comment doesn’t get published, but when I say “beautiful” it goes up right away….. interesting…….
But seriously! Enough articles about future Town Cars, large Chrysler and Cadillac sedans all with Ai generated renders. We want real automotive news!