Lincoln Continental.

Let’s just imagine what a new Lincoln Continental could look like. A retro-looking giant 4-door sedan for the 21st Century.

Not a new version of the 2017 model, which, no matter how good it was, just didn’t have the presence of a true Continental. With sales numbers all the way down to 1,460, it didn’t fool anyone either.

A true Continental should be a big car. Just like the new Dodge Charger, it should be at least as large as a Mercedes S-Class. For less. Ford currently doesn’t have a car platform they could use for such a vehicle, but its CEO Jim Farley actually mentioned the possibility of using the new “low-cost” platform they are working on for a new Lincoln model.

“I don’t think we want to make an affordable hybrid as a Lincoln, but an affordable EV Lincoln, with over-the-top color choice and over-the-top interior customization would make sense”.

“Affordable” and “over the top customization” don’t sound like two things that go together, but what do I know… At least, it seems Mr.Farley is actually thinking about Lincoln.

In more recent generations, the Continental had become Lincoln’s smaller sedan, sold alongside the more traditional Town Car. Many were V6 FWD and based on the same platform as the Ford Taurus. In my opinion, the great Jack Telnack-designed 8th generation looked very upscale and in line with a proper Lincoln. The next generation tried hard to look more modern and almost like a 4-door Mark VIII. By that time, the Continental was losing steam as the Town Car had become much more popular.

A return of a proper American luxury sedan would be something to celebrate. Something that isn’t afraid of chrome and wood. If anyone actually buys it, that is…