burlapp car

New off-road Bronco based Lincoln coming .

We are now hearing that Lincoln could get its own version of the next-generation Ford Bronco. However, it may still be about three years away, especially since the Bronco is expected to receive revisions for the 2027 model year.

While “based on the Bronco” is a great headline grabber, the new Lincoln will probably end up being closer in character to the Ford Everest sold overseas. The Everest shares its platform with both the Bronco and the Ranger pickup, but it delivers a more refined and globally oriented SUV experience. That formula could be exactly what Lincoln needs.

The Corsair has been canceled for 2026, and the cheapest Lincoln currently available in the U.S. is now the Nautilus, starting at around $54,000. That leaves plenty of room in the lineup for something more affordable and more rugged. The Ford Bronco starts at around $40,000, creating a large pricing gap that Lincoln could smartly fill with a premium off-road SUV positioned somewhere in the mid-$40,000 to low-$50,000 range.

Ford is almost betting the farm on its new Universal EV platform, and it will likely include one or two future Lincoln models. In the meantime, Lincoln could begin offering models with a range-extended electric vehicle (REV) option much sooner. The next-generation Bronco is widely expected to offer some level of electrification, and a range-extended setup would make perfect sense. Such a powertrain would allow the Lincoln version to compete more directly with the upcoming Scout Traveler, while still offering the range, towing capacity, and off-road durability buyers expect from a body-on-frame SUV.

An expensive Lincoln off-road SUV based on the Ford Ranger platform actually sounds like a smart way to make money. Everyone seems to be doing it these days. Many upscale off-road SUVs from Lexus and other luxury brands trace their roots to much more affordable pickup trucks. The formula is proven: combine rugged hardware with premium design, advanced tech, and a quiet cabin, and buyers will gladly pay more.

This would represent a completely new direction for Lincoln. Uncharted territory, no doubt. Lincoln has traditionally focused on quiet luxury, comfort, and smooth road manners. Moving into the authentic off-road SUV space would expand the brand’s identity and potentially attract a new generation of buyers who want both refinement and adventure.

There is also strong market momentum behind this idea. Body-on-frame SUVs are making a comeback, and buyers increasingly value durability, capability, and heritage. A Lincoln that blends Bronco toughness with Nautilus-level comfort could carve out a unique niche in the growing premium off-road segment.

If executed properly, this strategy could give Lincoln a fresh halo product, omething aspirational, profitable, and distinctly American. It worked for Lexus for decades. There’s no reason it couldn’t work here too.

Conversation 1 comment

  1. I’m all for it as long as it is given its own unique exterior design. Most other automakers simply slap brand specific front/rear styling on the same overall exterior design and call it a day. It would be refreshing to see Lincoln buck the badge engineering trend in this segment and give its Bronco platform mate a truly differentiated appearance.

Leave a comment

Your email address will not be published. Required fields are marked *