2028 Toyota GR86

Toyota’s future sports coupe lineup is starting to look increasingly complex, and quite confusing. Recent reports suggest the company is developing a next-generation GR86 for around 2028, while also working on a brand-new Celica at the same time. On paper, that sounds exciting. In reality, it raises a big question: how many sporty two-door coupes can Toyota realistically support without overlap?

Both models are rumored to use Toyota’s all-new 2.0-liter engine architecture. However, the direction for each car appears to differ. The next-generation GR86 could adopt a hybrid-assisted powertrain, potentially without a turbocharger. That would be a major shift, but it could also enhance low-end torque while maintaining the car’s lightweight, driver-focused character.

At the same time, rumors suggest a turbocharged version of this new 2.0-liter engine is in development, producing well over 300 horsepower. That immediately creates confusion. If both the GR86 and Celica share similar power outputs or performance goals, they risk competing directly with each other. Something Toyota has historically tried to avoid.

This is why the role of the new Celica is so important. Traditionally, the Celica has been more of a sporty, accessible coupe rather than a hardcore sports car. It would make far more sense for Toyota to position it as a practical, stylish performance coupe, possibly with front-wheel drive or all-wheel drive, rather than a pure rear-wheel-drive enthusiast machine like the GR86.

Such positioning would also allow the Celica to compete more naturally with the new Honda Prelude. However, pricing will be critical. The $42,000 Prelude is in a rather difficult spot.  At that price, it overlaps with more premium performance cars while not offering significantly more than a much cheaper Civic Hybrid. If Honda misjudges the market here, it could leave space for Toyota to step in with a better-balanced alternative.

Timing also plays a role. The Celica is expected to arrive sooner, possibly as early as late 2026 or 2027, while the next-generation GR86 is still a few years away. This staggered launch could allow Toyota to test market demand and adjust positioning accordingly.

Ultimately, Toyota can support multiple coupes, but only if each has a clearly defined purpose. A lightweight, hybrid-assisted GR86 focused on driving purity, paired with a turbocharged, more practical Celica, could form a strong two-car strategy.

If Toyota blurs the lines between these models, it risks diluting both nameplates. But if it gets the formula right, we could be entering a new golden era for affordable Japanese sports coupes.

How about a convertible next?