Audi’s Biggest SUV Yet Could Be Its Most Generic. Meet the 2027 Q9.

From Auto Express, we are getting this rather unrealistic illustration of a future extra-large Audi SUV. A big, imposing model that will reportedly be called the Q9, and positioned as the brand’s ultimate flagship SUV above everything else currently offered.

Of course, after seeing the success of the Mercedes GLS and the BMW X7, Audi must have thought, “Why not us?” These high-end, oversized SUVs generate massive profit margins. Thanks to their premium pricing, optional features, and strong demand in key markets like North America, China, and the Middle East.

The illustration above, however, shows what could be a worst-case scenario. One where the new big Audi ends up looking like any other Audi SUV from the past 10 or even 15 years. A giant generic brick, if you will. With an oversized grille, familiar lighting signatures, and very little visual distinction from smaller models. That’s been a recurring criticism of Audi design for the past few decades now. Everything looks the same…

After seeing countless spy shots over the past few years, the Q9 is almost ready, and we should finally see it before the end of the year. For once, the U.S. will be the first country where the new Q9 is available. Of course, since “big generic SUVs” are still extremely popular here. Especially in suburban and luxury markets where space and presence matter more than anything else.

Apparently, the Q9 will be based on the Audi Q7. Which is quite old by now and will itself be replaced by an all-new generation next year. That could mean the Q9 ends up being little more than a longer, more luxurious version of the Q7. With added third-row space, more tech, and a higher price tag.

In other words, kind of like a German version of the Chevrolet Tahoe or Chevrolet Suburban. Big, comfortable, and built to carry families in total luxury, but not exactly groundbreaking in concept.

Still, Audi could surprise us with more advanced tech, electrified powertrains. Or even a more distinctive design when the production model finally appears. But based on what we’ve seen so far, very low expectations should probably remain realistic.

I guess there are worse ways to make money…