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The current generation Hyundai Grandeur arrived for the 2023 model year, and just three years later, it’s already time for that inevitable mid-cycle refresh. In this case, however, the update appears to be more substantial than usual, almost resembling a second-generation version rather than a simple facelift.

The redesigned front end alone gives the car an entirely new personality. It looks sharper, more assertive, and arguably more upscale than before. By contrast, the rear end doesn’t seem to have received such dramatic changes, suggesting Hyundai chose to focus its efforts where it matters most visually. Still, subtle tweaks at the back help modernize the overall look.

Inside, the transformation is even more striking. While the outgoing model already featured a modern cabin, the revised interior now feels genuinely premium. Almost like a sedan counterpart to the Hyundai Palisade. Materials, layout, and overall ambiance appear far more luxurious. Pushing the Grandeur closer to true luxury territory and blurring the line with premium brands.

Of course, there’s the now-unavoidable extra large 17-inch central screen, paired with a smaller display in front of the driver. While this setup may not be as distinctive as the previous design, it does contribute to a more upscale and cohesive look. In fact, to my eyes, it now feels even more luxurious than the current Genesis G80 interior. Especially after Genesis added that somewhat awkward wide screen update recently. The new layout also appears more user-friendly and better integrated.

The updated Grandeur also introduces Hyundai’s new Pleos software, which will become standard across many future models. That means we can expect similar screen layouts and user interfaces in upcoming Hyundai vehicles, creating a more unified brand experience.

In Korea, the Grandeur continues to offer a wide range of powertrains, including a 4-cylinder engine, a hybrid option, and a good old super smooth V6. Surprisingly, there are still no plug-in hybrid or fully electric versions available, at least not for this generation.

What’s even more surprising is just how popular the Grandeur is in its home market. It remains the best-selling sedan in Korea, outselling many smaller and more affordable models. And is actually the second best-selling vehicle overall in the country. Quite an impressive achievement for a large sedan in today’s SUV-driven world.

And then there’s the price. Starting at around $26,000 in Korea! The Grandeur delivers what is essentially a luxury experience for the cost of a Honda Civic in the U.S. That kind of value is almost unheard of, and it clearly explains why the model remains so incredibly popular domestically.

And also, what’s going on with car prices in the US? If this is $26,000, how much is a Hyundai Elantra over there?

What gives?