Cadillac Seville
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Why don’t we imagine what a new Seville could look like if Cadillac decided to not only revive the old name but produce a new sedan?
The Seville was quite a breakthrough for Cadillac when it first came out in 1975. In what could be described as a “fuck it” moment, designer Bill Mitchell decided to throw everything out the window for the 1979 second generation and design something completely different…
Instead of a classic yet modern wedgy design of the 1st generation, Mitchell decided to break the mold and design something that looked like a modern interpretation of some older British cars. That neoclassic rear-end design was called a “bustle-back”. It looked weird then and I think it still seems a bit odd today. However, Lincoln followed with their own take on the bustle back with the 1982 Continental. And even Chrysler had one with the 1981 Imperial coupe.
The first-generation Seville was a hit. Creating a whole new segment for GM and others, the compact luxury car. Bill Mitchell’s original design still looks good today and was quite a departure at the time, with its very angular notchback roofline. Something the Lincoln Versailles tried to copy a few years later. Over 215,000 of them were sold over its 5-year run. At over $12,000, the Seville was also Cadillac’s most expensive model.
That second-generation bustle-back Seville generation was also sharing its new FWD platform with the Cadillac Eldorado. (As well as the new Buick Riviera and Oldsmobile Toronado).
That generation was never as popular as the first, with just over 198,000 units sold over 6 years. Was it because of the controversial design?
The illustration above shows what a “bustle-back inspired” new Seville could look like in the 21st Century. Since all of Cadillac’s new models for North America are based on the Ultium platform, this would of course be an EV. Which seems to be the perfect powertrain for a luxury brand that has made its reputation of power and silence. As we mentioned before, Cadillac is indeed working on 2 new EV sedans.
Let’s hope they end up with a bit more personality than the brand’s late offerings like the new bland and generic 2026 Vistiq…