2024 Acura ZDX: D.O.A.
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Acura just released pricing on the new Acura ZDX EV, and will probably just kill any chance it has to compete…
This is really too bad.
I saw the ZDX at the Los Angeles Auto Show a few months ago and was actually pleasantly surprised by the new EV, although I did notice the interior was pretty plain for a luxury brand. That “plain” interior is just “bad” at over $ 65,000, but pretty terrible at $ 75,000. What were they thinking?
The interior is just fine but didn’t seem any nicer than the cheaper Honda Prologue sitting just a few feet away. New Tesla interiors have also been improved a great deal, and I cannot imagine the new ZDX competing against the much cheaper revised Tesla Model Y that’s coming in just a few months. And let’s not forget the Acura’s platform cousin, the Cadillac Lyriq, which is currently ramping production very quickly, starting at $ 58,500! And that interior does look and feel great. (GM is even currently offering discounts of $7500!)
I am not sure how much the Honda Prologue will be, but at this price, the Acura ZDX has no chance. It seems only a few eccentric minds who really want something very different will be interested. Which sounds strangely familiar to the first-generation ZDX…
All I can say is: good luck.
Here is a short video witnessing my interaction with the new Acura ZDX at the 2023 Los Angeles Auto Show…
That ZDX sure is special. And elaborate. In other words, pricey.
Let me just say, there is NO Acura and I mean NO Acura outside of the NSX that I would pay $60K+ for let alone $75K. Even at the $150K price point the NSX is too expensive especially when you are competing against the R8, Corvette, GTR , and 911.
I currently have a 01 Acura CL Type 2 199K miles. I get emails and postcards from Acura all of the time and I’ve driven the ILX, TSX, MDX, and RDX and I would not spend $50K on any of them.
The interior looks just like the Honda interior. Honda interior is not worth $50K.
There is no doubt that Honda/Acura will last you to 300K+ miles for a gas car, but when you start to talk about EVs, that reliability and longevity will not be the same.
Honda/GM partnership is dead just like the Prologue and ZDX. It was just a hedge in case EVs really took off but they haven’t so Honda now has time to develop their own EVs.