2024 Acura ZDX: D.O.A.

Acura just released pricing on the new Acura ZDX EV, and will probably just kill any chance it has to compete…

This is really too bad.

I saw the ZDX at the Los Angeles Auto Show a few months ago and was actually pleasantly surprised by the new EV, although I did notice the interior was pretty plain for a luxury brand. That “plain” interior is just “bad” at over $ 65,000, but pretty terrible at $ 75,000. What were they thinking?

The interior is just fine but didn’t seem any nicer than the cheaper Honda Prologue sitting just a few feet away. New Tesla interiors have also been improved a great deal, and I cannot imagine the new ZDX competing against the much cheaper revised Tesla Model Y that’s coming in just a few months. And let’s not forget the Acura’s platform cousin, the Cadillac Lyriq, which is currently ramping production very quickly, starting at $ 58,500! And that interior does look and feel great. (GM is even currently offering discounts of $7500!)

I am not sure how much the Honda Prologue will be, but at this price, the Acura ZDX has no chance. It seems only a few eccentric minds who really want something very different will be interested. Which sounds strangely familiar to the first-generation ZDX…

All I can say is: good luck.

Here is a short video witnessing my interaction with the new Acura ZDX at the 2023 Los Angeles Auto Show…