Cadillac Brougham.
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The last time we saw a new Cadillac Brougham at a Cadillac dealer was in 1992. Maybe it is time to at least imagine what a new one could look like.
By 1992, GM had used the name “Brougham” for almost 100 years, since it started in 1916. It was used again for a Cadillac model in 1955 on the Eldorado Brougham Concept car.
Then, for many years, used to name the fanciest Cadillac cars like the Series 70, Series Sixty special, and others.
Later in 1977, the largest Cadillac was sold as the Fleetwood Brougham until 1986. It just became the Cadillac Brougham from 1987 to 1992. By that time, the big RWD Cadillac had become a weird huge sedan that just didn’t belong in the 1990s automotive landscape. Basically, a late 1970s sedan that seemed like a strange zombie dinosaur. It was eventually replaced by the much more modern-looking Fleetwood in 1993.
“Brougham” is such an old-fashioned name it would actually be fun to use it on a very modern sedan. Especially a modern EV based on the Ultium platform.
A new top-of-the-line model, that, unlike the new Celestiq, wouldn’t have to cost the price of a Rolls Royce. A new Brougham could more easily compete with the Mercedes S-Class or the EQS and BW i7.
And maybe once again, on their way to the airport, people could be whisked away in a large luxurious sedan instead of a giant brick-like truck SUV like the Escalade…