Xiaomi YU7.
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The all-new EV SUV from phone manufacturer Xiaomi has already been caught testing in China, without any camouflage. And it does look pretty fantastic.
It also doesn’t look like a copy of the Ferarri Purosangue as much as I thought. At least in these photos. it just looks fantastic.
Xiaomi launched its first car, the SU7 EV sedan just a few months ago.
Xiaomi isn’t just “another Chinese brand”. It is already the world’s second-largest smartphone manufacturer, behind Samsung, with over 10% of the market.
The SU7 EV sedan started production last December and has already sold over 112,000 of them by November. That’s more than the entire Acura brand in the US so far this year.
So far the SU7 has been getting pretty positive reviews and the car. Ford‘s CEO Jim Farley even announced last October that he was driving one daily and loved it. And that he “didn’t want to give it up”. Such a weird statement from someone who keeps pushing back new EV models for his own brand.
The YU7 is the eagerly awaited SUV version of the sedan. A model that will probably be even more popular. Yes, the YU7 obviously will remind many of the $430,000 Ferarri Purosangue. However, at that price, most of us will never see one.
The Xiaomi SU7 sedan starts at around $4000 less than a Tesla Model 3 in China. Just imagine what something looking like the car we see here can do in the market if priced below the Model Y. It will make the Model Y look like old news, that’s what it’ll do. Very old news…
Xiaomi is so far losing money on these EVs and the CEO claims the brand is more interested in expansion than profit for now.
Something that should scare most other foreign manufacturers…