2028 Chrysler 300 Coupe.
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I know, calling this a “2028” model might be a bit of a stretch. What we’re really looking at here is simply a reimagining of what a potential next-generation Chrysler 300 could look like—if Chrysler ever decided to create a two-door version of a sedan that doesn’t yet exist.
For the past two generations, the Chrysler 300 and Dodge Charger have shared a close relationship. But now, only one of them has finally been redesigned—while Chrysler as a brand has remained somewhat adrift.
In 2022, it sold just over 14,000 units of the 300, compared to more than 80,000 Chargers and 55,000 Challengers. Those numbers clearly signaled the end of the line for the good old 300.
The new STLA Large platform underpins the 2025 Dodge Charger and the Jeep Wagoneer S (neither of which has exactly set the world on fire), and it will also support the next-generation Dodge Durango. Building a more refined, premium model on this same platform could be a relatively low-cost way to revive the brand. There have been rumors of a new SUV using the STLA Large architecture, but no confirmed news about any upcoming Chrysler models.
A new upscale Chrysler could compete with vehicles such as the Audi A6 e-tron, Mercedes EQE, and BMW i5. A design that leans into classic American style and retro cues might even stand out in that crowd—though such a move would contrast with Stellantis’s stated plan to base future Chrysler designs on the sleek, futuristic Halcyon concept.
That doesn’t look retro, just old.
When pigs fly.