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2027 Volvo EX60 official photos.

The all-new Volvo EX60 is finally here (almost). It was supposed to replace the good old XC60, but that ship has now sailed. The Volvo XC60 lives on with a slight refresh for 2026, and the EX60 is now its own thing.

While I really like the EX30 and EX90 interiors, this new one is a disappointment. Just like the ES90 sedan was. In the name of simplification and minimalism, Volvo‘s new interiors are getting way too bland. The lack of personality is painfully obvious. Just a few years ago, Volvo interiors were some of the best at any price.

The one pictured above has that generic Chinese car interior feel that seems very cold. The dashboard also seems to be perched way up with a big empty space in front of it. Which gives the whole interior an empty, unfinished feel.

More specs will come later, but we have already heard of a range of over 400 miles EPA. Competing right against the new BMW iX3. The new Volvo could offer similar specs at a lower price point. The new Volvo EX60 uses a new platform called SPA3. Which is different from the one used in the EX90. The EX90 has had a tough time at launch. Especially with software issues. And the poor little EX30 was caught in a trade war.

Let’s hope things get better for the EX60 launch, as the XC60 is a very popular model for Volvo. Its EV counterpart has plenty of potential. However, I can see how current Volvo XC60 owners could be turned off by the EX60’s overly minimalist interior design…

There’s also the bigger question of brand identity. Volvo has spent decades carving out a very specific interior personality: warm minimalism, Scandinavian coziness, and a sense that safety and comfort didn’t have to come at the expense of character. Lately, that identity feels diluted. The EX60 interior doesn’t feel Scandinavian so much as it feels generic EV, as if it could just as easily wear a half-dozen different badges.

Minimalism can be powerful when it’s intentional, but here it feels more like cost-driven restraint disguised as design philosophy. The materials, at least from early images, don’t seem to compensate for the lack of visual interest. When you strip away buttons, shapes, and layers, what’s left needs to feel special. In the EX60, that “something special” is hard to find.

This is especially risky given the target audience. The XC60 buyer isn’t necessarily chasing the latest tech experiment or radical design reset. Many current owners value familiarity, understated luxury, and a cabin that feels inviting rather than sterile. For them, the EX60 might feel like a step backward despite its impressive range and modern underpinnings.

And that’s the irony here. On paper, the EX60 sounds like it should be a home run. A fresh platform, competitive range, and potentially aggressive pricing should make it a serious contender in the premium electric SUV space. But cars are emotional purchases, and interiors matter more than ever in the EV era. If Volvo can’t rekindle some of the warmth and personality that once defined its cabins, the EX60 risks being remembered not for what it does right, but for what it lost along the way.

We’ll see…

Conversation 2 comments

  1. Very well-said, Vince. This interior, while decent looking, clearly lacks the “warmth” you described.

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