A New Honda Element Hybrid Is Exactly What Honda Needs Right Now.


The old Honda Element still has many, many fans. For some reason, Honda just abandoned it and just produced one generation, from 2002 to 2011. With a total production of around 350 000 units. (of course sales were down after 9 years…). A new one would seem like a no brainer these days. but we’re talking about Honda here. A brand that, to many, seems a bit lost right now.
A brand that is now focusing 100% on Hybrids. Not PHEVs or EREVs. No, just plain old Hybrid tech. And especially, no EVs at all, after spending billions on new EVs research and development. (Which will put the brand in a very tough spot in just a few years.)
For now, Honda will soon unveil their new 2.0 Liter Hybrid platform. And later, a larger one with a 3.0 Liter V6, for their larger models. I think a new Element Hybrid would be great. One based on that brand new Civic Hybrid platform. Something that could easily get 50MPG or even better. (Although the aerodynamics of a car shaped like a breadbox might not result in the best numbers…). A new Element would also have too look a lot like the “old” one. A bit sleeker and more modern, but it should really use most styling cues from the original.
It can be done. The Porsche 911, Mini Cooper, Jeep Wrangler. They’ve all done it.

A new element could also offer a more off-road oriented model with standard AWD, higher ground clearance and specific tires. Which again, could be quite popular and could even compete against a few Subaru models.
Just image a friendly looking AWD 50MPG roomy cube shaped new Honda. How could that not work?
Honda just gave birth to a new generation Prelude. Which is actually pretty overpriced and of very limited appeal. A new Element could really bring more people into the Honda family. Just like the first one did. The already have the platform and R&D wouldn’t cost a fortune.
But Honda’s future plans just seem to include more SUVs. New generations of the current ones. And a new Civic and Accord. If they decide against killing the Accord.
I haven’t heard of anything fun like a new Element. But really, why not?