Chrysler Imperial.
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We all know about Chrysler‘s current terrible situation. They have nothing to sell than an old Minivan. Their last sedan, the Chrysler 300 was discontinued in late 2023. There has been many rumors of new models coming up, based on the STLA platform. So far, nothing yet…
What they need is something that gets noticed. In a big way. Cadillac seems to think the $340,000 Celestiq is the answer. I think Chrysler needs another approach. They do need a luxury car that isn’t that expensive. Not even close. they need something that can compete against the Mercedes EQS and BMW i7 at a lower price.
And just like the old days, they also need to be a bit cheaper than Cadillac and Lincoln. And yet, stand out. Over the years, many Imperial models stood out in the crowd. Many were more exuberant and originals than Cadillacs or Lincolns. Some were almost weird. And that’s what they need now.
Something that is almost odd. The illustration above shows a large sedan with a rear hatchback, similar to what Cadillac has done with the Celestic. Something that could have pretty narrow windows like what Jaguar is doing soon. Something that stands out. A new form of “American Luxury”, that is not a giant SUV. A new Chrysler Imperial.
In a world of bigger and bigger SUVs, a large American luxury sedan would stand out. The new 2025 Dodge Charger EV is over 206 inches long. Which is about the same as a Mercedes S-Class. Just adding a few inches would produce one impressive-looking sedan. One that could still be much more affordable than its competition. A large luxury STLA-based EV sedan competing with the Lucid Air, Mercedes EQS, and BMW i7. For less…
I’ve posted a few illustrations showing future large Cadillac and Lincoln sedans, but a Chrysler would have to be less expensive, just like Chryslers are supposed to be. The brand does have quite a glorious past and I think it’s time to use some of it for inspiration for a few future models.
Meanwhile, we’ll have to wait to see what Chrysler is preparing. If it can last that long. Unfortunately, it won’t be a large luxury sedan…
