Ford new EVs.

While Ford is pushing back a year some of their large EV projects like a couple of 3-row SUVs and another electric pick-up, they are hard at work on a brand new EV platform that will be much cheaper to produce.

Cheaper is the key for EVs these days. With recent discounts up to $8100 on the Mustang Mach-e, sales saw a 64% increase in February. However, the Mach-e is still not a cheap car starting at around $40,000. (although after all incentives, it kind of is…).

Ford has already announced the new platform will give birth to an all-new compact EV SUV and a compact pickup. The cheapest model will start at around $ 25,000, which seems to be the magic number for future inexpensive EVs. Any EV starting at $ 25,000 could end up being the cheapest model available in the country after incentives. These new products based on that platform could end up costing about as much as a Nissan Versa.

Ford isn’t the only one chasing the $ 25,000 EV. VW is too, and so is Hyundai/Kia. In other markets, many Chinese EVs will end up costing under $ 25,000 as well.

If the rumor about Tesla abandoning their $ 25,000 new model is true, it will end up being their biggest mistake. Even with a new interior, the Model 3 is over 6 years old. The Model Y is basically the same design.

If they have nothing to offer under $39 000 in the next year or two they will be left behind pronto.

The illustrations above show various ideas of what a pickup or SUV based on Ford’s new platform could look like.