Toyota Celica news.
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It seems Toyota is trying to patent the name “GR Celica”. Which we can see in the top image.
The other illustrations show what a next-generation Toyota Celica could look like. The first one seems a bit too sporty for a Celica. While the second one looks like a modern version of the 3rd generation.
The 4th one looks really nice but maybe a bit too upscale for the Celica. It reminds me a bit of what the e1st and 2nd generation Totota Supra were. Which was a more luxurious version of the Celica with a 6-cylinder engine.
The bottom one seems a bit more realistic to me. With a bit of retro charm. And mostly, it doesn’t look like a super expensive car. Something that would compete against Honda’s upcoming 2026 Prelude. The new Prelude is basically a new Honda Civic coupe with an original design. While a new Celica could be an even sportier coupe version of the current Prius.
A GR model seems like something pretty expensive…
Last year, Toyota’s Executive Vice President reportedly said Toyota would make a new Celica. Mr.Toyoda himself mentioned a new Celica in 2023. And more recently there was a clue in as part of a Toyota-produced anime film called “Grip”.
Toyota is also rumored to work on a 3rd generation GR86 and even a new-generation MR-2.
For decades, the Celica was a very popular model for Toyota in the US, reaching over 106,000 units in 1986. However, things seriously dropped in the 1990s with only around 29 000 sold in 1993. It went back up when a new generation came out, with over 52,000 sold in 2000. But finally dropped all the way down to around 3000 units 5 years later after Toyota announced they would kill the Celica.
The 2-door coupe market has not improved since 2005 and I’m not sure why Toyota would spend a huge load of cash on yet another 2-door coupe since they already offer 2 models in the US. The GR86, which sold only around 11,000 units in the US in 2023. And the BMW-based Toyota Supra with 2652 units sold last year.
It would seem to anyone that introducing a third-door coupe model wouldn’t be such a great idea. And even a 4th with a new generation MR-2.
Let’s hope a new Celica if it ever comes out, keeps true to the original recipe of a good-looking and affordable 4-seater car. “Affordable” would be the key here.
I don’t think 2 door coupes are coming back any time soon, but it’s always fun to see someone trying…