A new 2028 Ford Sedan Could Be Great. But a Wagon Would Be Even Better

Ford has been hard at work on its all-new Universal EV platform, a flexible architecture expected to underpin a wide range of future electric models across global markets. We all know a new pickup will be the first model based on this new architecture, and expectations are already high for that launch. At the same time, Ford‘s CEO has been hinting at a new “affordable sedan.” Sure, why not? But I say, why not a wagon too?

A nice, affordable Ford wagon based on the new platform could offer something truly unique in today’s market. Something closely related to the sedan they are probably already working on. Sharing components to keep costs down while maximizing practicality. Jim Farley has been quoted as saying “never say never” when asked about a new sedan for the US market, which is an encouraging sign for enthusiasts who miss Ford’s traditional passenger cars.

Sedans have been selling very well in China, where Ford still offers the Mondeo and Taurus. These models have been around for quite a few years now, and you know they’re working on new versions with updated tech, improved efficiency, and modern styling. This would be perfect timing for a Ford sedan return in North America. And again, why not a wagon as well? The added versatility could attract buyers who aren’t fully sold on crossovers.

If Ford can produce a new mid-sized pickup for around $30,000 based on the new platform, it seems it wouldn’t be that hard to get a new sedan under $40,000. This is what the company has mentioned as a new “affordable sedan,” although even in today’s market, that price point still feels somewhat premium.

Since pretty much all the mainstream sedans available in the US, such as the Sonata, Accord, Camry, and Altima, start well below $40,000, Ford’s offering would need to stand out in other ways. That means what they are talking about is probably a new EV sedan based on the Universal EV platform, priced under $40,000. Something similar in spirit to what the Kia EV4 was supposed to be. That goal doesn’t seem out of reach, especially when a Hyundai Ioniq 5 starts at around $35,000 these days.

A $40,000 EV sedan isn’t such an amazing feat anymore. What could truly put Ford on the map for many younger buyers, and even win back longtime fans, is a wagon. A sleek, modern wagon based on the new sedan could deliver near-SUV practicality while maintaining the driving comfort and efficiency of a lower, more aerodynamic shape. Wagons also tend to offer better handling and ride quality compared to taller crossovers.

Mr. Farley also mentioned a “performance sedan,” which opens the door to even more exciting possibilities. With an EV platform, adding power is much easier than in traditional gas-powered cars. That means a performance wagon variant could also be part of the lineup, appealing to enthusiasts who want speed without sacrificing space.

Something like this could easily start at around $35,000 or less if executed efficiently. A performance version, with dual motors and upgraded features, would be an easy and compelling addition. The illustration above shows what a new Ford wagon could look like, and honestly, it feels like an idea whose time has come.

Who would like to see one?