Cadillac Eldorado Biarritz.
Last Updated:
The Genesis brand just announced a couple of stunning 2 door luxury car concepts. A coupe and a convertible. The first thing I thought when I saw these a couple of days ago was “Where is Cadillac?”
This is exactly what Cadillac should be doing. At least as a concept. Instead of churning out SUV after another. A new large 2-door luxury car called the Eldorado. The top of the line “Eldorado Biarritz”.
In a world where Cadillac is getting ready to sell the new Celestiq, a $350,000 4-door hatchback EV, why not dream of something people would actually want? For a lot less.
And yes, to fit into the brand’s current state of mind (and the automotive world’s future in general), this would be an EV based on GM’s Ultium platform. Just like the Celestiq, but also the Escalade IQ, Vistiq, and Optiq. And pretty much all future Cadillac models, including these 2 new EV sedans they’ve been talking about.
Historically, the Biarritz was the most expensive version of the Eldorado coupe. Until 1991, which was the last year Cadillac offered the Biarritz luxury package.
For a Biarritz to be reborn, we would, of course, need an all-new large Cadillac Coupe called Eldorado to begin with. And why not? Yes, I know, most current humans on Earth have never heard of an Eldorado. But most bipeds have also never heard of an Acura Integra either. Or a Vistiq for that matter.
A cool, borderline cheesy name is always a cool name. Cadillac is one of those legendary brands that really should dig into their past. Their new cars can be modern, and even futuristic, and still be objects of desire to many.
Is anyone around here actually dreaming about the new Cadillac Celestiq?
