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Next generation Cadillac Seville.

GM has been working on 2 new “fastback” Cadillac sedans based on the Ultium platform. The smaller model would replace the current CT4, and maybe even the CT5. And how about giving some new life to the old “Seville” name?

The Seville was quite a breakthrough for Cadillac when it first came out in 1975. However, in what could be described as a classic “fuck it” moment, designer Bill Mitchell decided to throw everything out the window for the 1979 second generation and design something completely different, and even weird…

Instead of a classic yet modern wedge design of the 1st generation, Mitchell decided to break the mold and design something that looked like a modern interpretation of some older British cars. That neoclassic rear-end design was called a “bustle-back”. It looked weird then, and I think it still seems a bit odd today. However, Lincoln followed with their own take on the bustle back with the 1982 Continental. And even Chrysler had one with the 1981 Imperial coupe.

The first-generation Seville was a hit. Creating a whole new segment for GM and others, the compact American luxury car. Bill Mitchell’s original design still looks good today and was quite a departure at the time, with its very angular notchback roofline. Something the Lincoln Versailles tried to copy a few years later. Over 215,000 of them were sold over its 5-year run. At over $12,000, the Seville was also Cadillac’s most expensive model.

That second-generation bustle-back Seville generation was also sharing its new FWD platform with the Cadillac Eldorado. (As well as the new Buick Riviera and Oldsmobile Toronado). That generation was never as popular as the first, with just over 198,000 units sold over 6 years. Was it because of the controversial design?

GM execs mentioned last year that we will see something “soon”. We haven’t seen a Seville since 2004, when it was replaced by the STS. (Seville Touring Sedan).

A new Ultium-based Seville could be the quietest and most powerful Seville ever produced. No matter what they call it, it will be great to finally see a brand-new Cadillac sedan.

The illustration above shows what a new Ultium-based Cadillac EV sedan could look like.

Conversation 16 comments

  1. No more shrinkflation. How about a full size sedan? At a decent price? Get back to focusing on Market Share instead of pure greed based profit. Think long term. You are losing market share.

  2. How about a full size sedan at an affordable price? Focus on Market Share instead of pure greed based profit. Think long term.

  3. The rendering looks like a blinged up Chrysler 300, meh. GM will have a hard time coming up with something sharper than the CTS coupes, but I wish them luck.

  4. Just make it a large luxury sedan to compete with the Mercedes S class, or the BMW 7 series, and for heavens sake, give it a grill please.

  5. I like it and the idea of recycling a standout name from the past. Now how about a true retro redo of a 70s DeVille (71 or 72, my favorite years)?

  6. How about that escala that you’ll been show for the last 5–6 years. I don’t see anything that can touch it. Don’t be scared put it out there.

  7. It will never happen—except msybe in China, because GM and Cadillac are too focused on kissing Chinese ass and could give a crap about what the US market wants.

  8. Please bring back the Cadillac Wagon….that’s truly a hot looking car. PERIOD.
    Come on now….

  9. The el miraj, or escala , deville, for sure. The ct4 and ct5 are the same car, horrible idea. CTS, ATS, CT4, CT5. ALL DAMN NEAR THE SAME CAR… CMON.. I owned a ct6, great car. The celestiq, way to expensive and its really playing off the big body jaguar… and caddillac you need to rethink your pricing, you keep going up. And you will loose alot of buyers, people can barely afford the cars of 5 – 10 years ago, now you go higher and longer financing, not smart just saying….

  10. Yes bring back the old school Seville classics I remember when they first hit the market go Cadillac bring it back

  11. The language in your ad is inexcusable. I am going to reconsider my affinity for Cadillac.

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