Future Lincoln K-Series illustration.
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I’m pretty sure almost no one alive remembers the old Lincoln K-Series. A high-end luxury Lincoln sedan produced from 1931 to 1939.
The high end model came with a V8, but no less than 3 V12 engines were also available. 6.3 Liter, 6.8 Liter or an even alrger 7.3 Liter. The Lincoln K was later replaced by the “Custom” model. Which was more of a stretched Lincoln Zephyr.
The Lincoln K was competing with the best cars available from Cadillac, Packard, or Chrysler. And even with Bentley, Bugatti and Rolls Royce. There really has been nothing like it from Lincoln ever since.
Cadillac has recently chosen to get back into the super high-end sedan business with the new $340,000 Celestiq. This will be a very limited model that almost none of us will ever see. Since Lincoln has a long history of following in Cadillac’s footsteps, a super high-end Luxury sedan seems like an almost logical move.
I personally don’t think the Celestiq was a great idea. A $340,000 car competing with Rolls-Royce seems like a bad idea. Unless they don’t really care how many they build and sell. Which won’t be a lot, no matter what. I’ve even read the number could be around 100 units.
Lincoln has not produced a sedan for the North American market in many years. And nothing like the super high-end K Series since the original model. It would seem a better idea for Lincoln than Cadillac since the brand itself needs all the help it can get. While Cadillac recently had its best sales numbers since 2013.
A super high-end sedan competing with the Celestiq might be a stretch. But what about a high-end sedan for much less? It would seem Lincoln might have a better chance competing against a high-end Mercedes S-class than a Rolls or Bentley. It could also be a limited run and still be quite exclusive.
The illustration above shows what such a new high-end K-Series sedan could look like. If Ford really wanted to take the brand back to its former glory.
If Lincoln wants to try to compete with other maker’s sedans, they should consider Lexus, MB, BMW their targets. But I have a feeling that Lincoln is having trouble finding buyers for those Navigators that start just under $100k? Maybe try an E-class sized/priced model.