What If Lincoln Brought Back the Mark Coupe as a Sleek $80K EV?

No, a big two-door Lincoln coupe isn’t expected anytime soon—but it’s the weekend, so why not dream a little? Dream about a new, big, luxurious 2-door coupe from Lincoln. A new Mark IX. Something unique, with no apologies, lots of chrome, and retro design cues.

The Lincoln Mark series ended with the Mark VIII in 1998, closing a long chapter that began back in 1956 with the oddly named Mark II. Over the decades, these cars evolved into sleek personal luxury coupes and became direct rivals to icons like the Cadillac Eldorado. By the 1990s, the Mark VIII had turned into a modern, aerodynamic grand tourer that still feels distinctive today.

More recently, Ford had been working on a new affordable EV architecture. As we know, it is expected to underpin not only a new EV pickup truck, but at least 8 other models. Maybe, just maybe, living a little room for a large, low-volume coupe.

That’s really the core issue: platform economics. A new Lincoln coupe would need a flexible, scalable EV base to be viable. Unless that upcoming smaller platform can stretch further than expected, there’s simply no obvious foundation for a modern Mark revival.

Still, imagining one for the 21st century is tempting. A large, sleek, ultra-quiet American luxury coupe, with bold proportions and a futuristic interior, could make a compelling flagship. Back in 1993, the Mark VIII started at around $37,000, which translates to roughly $80,000 today. That places it right in the territory where brands like Lucid currently operate.

Lucid already offers striking luxury EVs starting around $70,000, proving there’s space for stylish, premium electric cars outside the traditional German competition. If Lincoln ever decided to reassert itself as a design leader, a dramatic coupe or sedan priced competitively could serve as a halo model. Something aspirational that reshapes the brand’s image, even if sales volumes remain modest.

For now, though, Lincoln appears firmly committed to SUVs. Models like the Navigator and Aviator are the brand’s backbone, delivering the demand and profitability needed in today’s market. A coupe, no matter how beautiful, would be a risk.

So while a new Lincoln Mark coupe remains highly unlikely in the near future, it’s not completely out of the question long term. Sometimes, all it takes is the right platform, and the right moment, for an idea like this to move from dream to reality.