Cadillac Sollei Concept.

While I applaud a new Cadillac Convertible concept, the new Sollei concept is quite a disappointment.

I have been posting illustrations of what a new Cadillac Convertible could look like for a while. As possible Eldorado or even Coupe de Ville revivals. But what we have here is a 2 door convertible version of the Cadillac Celestiq, which is a huge mistake.

The first mistake, in my opinion, is a $340,000 Cadillac like the Celestiq. Now we have a car that if built would be even more expensive and exclusive. Probably competing against the $430,000 Rolls Royce Spectre. And why?

Second, it doesn’t look great. At all. Past concepts like the gorgeous Ciel Convertible were truly inspiring. Just like the Celetiq, this is just big and odd. And another billionaire toy is not what Cadillac needs right now, or ever.

Since they can’t seem to make it look special, they add ridiculous features like a “custom brushed metal and leather-wrapped case houses 3D printed acrylic bird calls, a leather-bound journal with hand-painted bird illustrations and a leather tool roll for pens and pencils, made to custom match the vehicle interior”. I mean really, can you imagine…

They have great designers and have recently proceeded by finally releasing that fantastic-looking Coupe Concept the suits were hiding from us.

Cadillac has one of the richest history in the car business and there is no excuse for something like this…