Future Cadillac Fleetwood video.

Why not dream a bit and imagine what a new-generation Cadillac Fleetwood could look like?

In a world without the new Celestiq, the Fleetwood would be the largest Cadillac sedan available, for much less. It would probably have to be priced at under $100, 000 to be competitive against the Mercedes EQS or the ghastly BMW i7. And not trying to be a Rolls or Bentley like the Celestiq.

The Fleetwood was one of the most luxurious cars the Cadillac ever made over the last decades. In 1993, the Fleetwood became a specific model, based on the Cadillac Brougham platform. Which dated from the late 1970s Deville. The 1993 Fleetwood was quite a modern design when it came out. It almost looked like a weird production version of a Syd Mead design from some angles. And the master illustrator himself drove one for years.

The Fleetwood courageously held on until 1996, with sales shrinking every year. By that time, a giant RWD sedan from Cadillac wasn’t what people wanted anymore. The CT6 and XTS were on their way. And especially, the truck-based Escalade. Which somehow ended up ruling the whole Cadillac brand and became their best seller, year after year…

The video above shows a few ideas of what a new big luxurious Cadillac could maybe look like. One that wouldn’t try to compete against Rolls Royce.

Which, in my non-humble and non-professional opinion, is a mistake…