Cadillac Deville.
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The illustration above shows what a next-generation Cadillac Sedan DeVille based on GM’s Ultium platform could look like.
At various times in its long history, the DeVille series was available as a 4-door sedan, a 2-door coupe, and a 2-door convertible. Through many generations, the sedan was produced from 1949 to 2006. The 2-door coupe was dropped by 1993.
Up to 1977, the 2 door Coupe DeVille was often more popular than the sedan. Something hard to imagine these days when 2 door cars are very rare in general. These large sedans were always pretty popular for Cadillac, with over 100,000 units sold most years. Of course, sales started going down in the early 2000s. And while the CT6 was a better car than the DeVille ever was, sales numbers never went over 10,542 units back in 2017.
Of course, large sedans are far from the most popular things these days, but I really think a larger Ultium-based modern Cadillac sedan could really work in the EV age. Something costing less than a Mercedes S-Class or BMW i7. And something very different from the crazy expensive $340,000 Cadillac Celestiq. I think there is a market for an under $100,000 large modern EV sedan. Something that competes against the Lucid Air and the aging Tesla ModelS. You know, the one that is rumored to be “getting some love” later this year.
From the responses I get every time I post one of these illustrations, there seem to be a lot of Cadillac fans out there who just don’t like the current lineup at all. Something with more personality would really help.
Cadillac has shown sketches of possible future design directions and they all look good. Let’s hope the upcoming 2 new EV sedans we know they are working on will be a step in the right direction…
Why did Cadillac bring out a $300K EV when, it would sell more $70K sedans named DeVille? Product managers can get too cute at times.