Chrysler 300.
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This is another take on what a possible new Chrysler 300 could look like. A large new upscale sedan that looks modern but not futuristic. One with the good old “Suicide doors” vintage Lincolns used to have. And why not… Something that respects the previous 2 generation, while using the much more modern STLA Large platform. Like the new 2025 Dodge Charger.
The previous Dodge Charger/Challenger and Chrysler 300 were closely related, and yet, Stellantis chose to give the Dodge sports car a new generation. But not the Chrysler 300 sedan.
That decision came down to sale numbers. In 2022 the Chrysler 300 sold just a bit over 14,000 units. Down from previous years. While Dodge sold over 80,000 units of the Charger and ov er 55,000 units of the Challenger. You can se why they chose to revive Dodge first. Both Dodge models morphed into the brand new Charger available in both 2 or 4 doors, and there is no replacement for the Chrysler 300. Yet…
The new STLA large platform is used for the new 2025 Dodge Charger. But also for the upcoming Jeep Wagoneer S and Recon. You would think the cost of designing a fancier Chrysler body on top of that same platform would not be prohibitive, and a great way to revive the old Chrysler brand. We have previously heard that a new SUV based on the STLA large platform is coming as a Chrysler. Which would obviously closely be related to the future Dodge Stealth EV SUV. (itself related to the Wagoneer S).
But why not a new Chrysler sedan based on the Charger? I mean really. If Stellantis thinks there is a market for a large Dodge EV sedan there is probably one for a large Chrysler EV sedan as well. And maybe even a larger one. Since this would be a more luxurious version that could compete with higher-end cars like the new A6 Audi e-Tron sedan. Or even the Mercedes EQE sedan and BMW i5.
Something with a definite American flair could be popular. Just like the original Chrysler 300 was a very American alternative to foreign sedans.
The first generation Chrysler 300 came out in 2004 and was designed by Ralph Gilles, who is now the chief design officer at Stellantis, by the way. The great design emphasized the big American sedan feel of the car while being only a couple of inches longer than a Toyota Avalon. The RWD platform and available V8 completed the total transformation from the previous Chrysler Concorde.
A second generation came out in 2011 and wasn’t as original. But an evolution and a refined version of the 1st generation. I personally think it still looks great today, almost 15 years later.
I think a 3rd generation could reinvent the Chrysler 300 for the modern age. The “300” names still mean something to many, unlike older names like “Concorde” or “New Yorker”.
The Chrysler Halcyon concept we saw is a complete departure from any other previous Chrysler models and does look great. But that concept was in no way previewing a production car and looked more like a Science Fiction movie prop. Unlike the Dodge Charger and Jeep Wagoneer concepts. it seems that Chryuelr might either be working on something completely different or is getting ready to close its doors…
Either way, I don’t think the Halcyon is Chrysler’s future. However, maybe some of its design elements will make it into future production designs.