Buick should bring back the Roadmaster sedan in 2027 with a retro design.

While GM announced that Cadillac will soon get a second generation CT5 sedan, rumors have been multiplying about an all-new Chevrolet version of the new car. Even including a special trim with a new V8. The rumor mentions another RWD sedan based on the CT5 Alpha platform. What about Buick?

I know it might be a bit much for GM to all of a sudden offer 3 large gas sedans, but why not? Of course, the sedan market is nothing close to what it was, but Buick needs something. Something with personality. Their current crop of SUVs is just so generic that they could be from anyone around the world. Buick has a huge history of fantastic designs they could use as inspiration for a new sedan. (The illustration above incorporates a few design cues from early 1960s Buick designs).

And of course, a new large Buick could not only revive the V8, but the “Roadmaster” name as well.

The Roadmaster was one of Buick‘s most famous models and started life in 1936. It wasn’t produced all the way to 1996 without any interruptions. As there was no Roadmaster produced in 1944 and 1945. And especially, the name was discontinued after 1958. Production started again for one last generation from 1991 to 1996.

After 33 years, the Buick Roadmaster returned in 1991 and shared its B-body platform with the Chevrolet Caprice sedan and wagon. As well as the Oldsmobile custom cruiser. The Cadillac version of these cars used a slightly different D-body platform.

Sales were pretty impressive in 1992, with over 70,000 sold. However, by 1996, that number had gone down to 21,500. GM discontinued the whole thing. By then, large sedans weren’t a thing anymore. And huge wagons like the Roadmaster were already being replaced by large SUVs.

However, unlike the STLA platform from Stellantis, ig GM picks the Alpha platform, which means no EV will be possible. Only gas, and maybe a hybrid if GM gets its act together.