Chrysler Imperial.

Chrysler is hard at work on their first new model in many, many years. It will be the production version of the Chrysler Halcyon concept we saw a few months ago.

The “whatever they will call it” new sedan will be based on the new STLA platform, just like the new 2025 Dodge Charger and Jeep Wagoneer S. No word on pricing, but so fat, the price of the Jeep Wagoneer S loaded Launch Edition is around $71,000, which isn’t cheap but much less than what many had expected. And again, this is the most expensive version.

The new Chrysler sedan will probably be competing against higher-end versions of the Hyundai Ioniq 6, or even maybe the Tesla Model S. But what if Chrysler decided to go nuts and offer something larger, better, and more expensive? Something reminiscent of their “good old days”, like an Imperial model.

The Imperial used to be the top-of-the-line Chrysler from 1926 to 1993. It was even its own brand from 1955 to 1975. The last 2 door coupe was the 1981/83 model. The name “Imperial” came back from 1990 to 1993, competing with the FWD Lincoln Continental and Cadillac Sedan DeVille of that era.

It would be nice to imagine a new Imperial Coupe based on the new STLA platform. Something a bit retro-futuristic vaguely inspired by the 1981 model.

Of course, we all know these big-door luxurious coupes are gone, and so are people who used to buy them.

However, there’s nothing wrong with a halo car.